Today we’re going to focus on the importance of consistency. This is a topic that was covered very thoroughly in a great post by our friends at Vistaprint on the Microbusiness Perspectives blog. That goal will be hard to achieve if you don’t have a tight, consistent brand identity.
Nike released a new ad campaign during the latest Olympics which featured a less than athletic young man, trudging along on a solitary road, searching, according to the voice over, for his greatness. The words and the starkness of the scene are meant to be inspiring to everyone, however there are some that are less than thrilled. The ad, claim some critics is good as a beginning message, but underlines some of the problem with obesity in the US in that it oversimplifies what it takes to get on the path to lasting, weight loss.
When I was younger, it was legal to discriminate against people like me. I was born with spinal muscular atrophy. I’ve always used a wheelchair, and my hands are too weak to scratch an itch. The menu’s strong point: meat. This strength shines even in the restaurant’s sandwich menu. The Woods’ rib eye steak sandwich is excellent, a grilled rib eye is topped with Drunken Goat cheese, balsamic onions and heirloom tomato, all on a toasted French baguette.
Lululemon founder Chip Wilson made matters worse by saying in a TV interview that “some women’s bodies just actually don’t work” for the company’s clothes. He resigned from the company’s board earlier this year.Things have improved somewhat for lululemon since then. The company just opened its biggest store ever last week, an 11,500 square foot location in New York’s Flatiron District.Lululemon will announce its latest results in early December.
Another high ranking marketing executive is leaving PepsiCo. Kristin Patrick, whose duties have included overseeing the company’s in house content studio, will depart on Friday. It was her decision to leave, according to a person familiar with the matter.
September 20, 2007On September 14, 2007 MS. HOWELL Visitation at 2140 N. Fulton Ave. 6. Walmart, which began grocery delivery in some areas of Toronto last spring, is expanding its service to the adjacent suburbs next month.HBC says Competition Bureau mattress pricing probe has cost it US$425,000Ikea Canada eyes mattress, appliance space as Sears Canada departsCompetition Bureau drops civil probe of Loblaw over anti competitive actions delivery economics are challenging, but we are making progress, Metro chief executive Eric Le Fleche told analysts on a Wednesday conference call to discuss fourth quarter results, which saw higher earnings and a slight rise in same store sales.Metro, with stores in Quebec and Ontario, now offers click and collect at seven of its stores in Quebec, as well as home grocery delivery in Montreal, Gatineau and Quebec City, covering 60 per cent of the province population. There is a customer preference for home delivery, said the CEO.Metro has said it expects to incur $45 $50 million in extra costs in 2018 from the minimum wage hike in Ontario, and in response La Fleche said the company hopes to improve productivity and will scale back hours at some stores.24 hour stores will no longer be 24 hour stores, he said.