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The conglomerate is under serious financial pressure following years of bad acquisitions.On Monday, GE unveiled a $3.25 billion deal to sell its distributed power business, which makes gas engines that are used to generate electricity in remote places.The sale, to the private equity firm Advent International, includes GE’s Jenbacher and Waukesha brands as well as […]

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Due to globalization and widespread use of the Internet, the way how businesses utilize integrated marketing concepts has changed. As the computer and Internet usage has increased, the Internet became the primary means of information search, shopping, and services (Cetinkaya, 2014). Thus, the brands have decreased the usage of traditional mass media and began to […]