Nike Goddess And Nike Shoes

Wharton marketing professorAmericus Reedand doctoral studentsAmit Bhattacharjee(now a visiting professor at Dartmouth) andJonathan Bermanwere chatting at the department holiday party when the conversation turned to current events. It was December 2009, and the hottest topic of the day was the Tiger Woods scandal. The golf prodigy with the squeaky clean image had just confessed to […]